Spartak's English Twitter account has officially overtaken Zenit to become the most followed international handle of any Russian club. As things stand, the account has more 62,000 followers on the platform.
This is just the latest achievement that our social strategy has yielded; at the beginning of the year, the account had no more than 15,000 followers. In July 2021, social media consultancy Costpost revealed that our English Twitter had the highest engagement rate of any football club in the world. Our growth rate on Twitter this year has been seven times more than any other Russian club.
The year has been groundbreaking for us on social media, and this has been guided by our work on TikTok, Instagram, Twitter, and other platforms.
We hope to keep our fans entertained and engaged with more content in the future.